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“Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.”
Panasonic Corporation's Basic Management Objective, formulated in 1929 by the company's founder, Konosuke Matsushita.


Konosuke Matsushita, born in November 1894 in South Osaka, started his professional life as an apprentice in a “Hibachi” shop. On June 15, 1917 he started his own company, Matsushita Electric Devices Manufacturing Works to manufacture electrical accessories. During the initial years, the company marketed bicycle lamps and electric irons, later followed by radios and cell batteries. In 1929, Konosuke changed the company name to Matsushita Electric Manufacturing Works and redefined the basic management philosophy with the basic management objective, seven principles and the company creed. Over the years, other companies of Panasonic Corporation were established. On April 27, 1989, Konosuke Matsushita, founder of Panasonic Corporation, expired at the age of 94 after having made massive contributions globally.

Today the Panasonic Corporation group of companies is a globally recognized manufacturer of electric and electronic products that range from electronic components to consumer electronic products, home appliances, factory automation equipment, information and communications equipment, and household-related products.

Panasonic Corporation is one of the world’s leading manufacturers of electronic and electric products for consumer, business and industrial use. Panasonic is ranked 79 in the Forbes Fortune 500 companies and is a respected company in Japan and around the Globe.

The Panasonic Corporation Group is a global network of over 540 consolidated companies including the parent company with 292,250 employees. Based in Osaka, Japan, the company recorded consolidated group sales of 7,765.5 billion yen as of fiscal year ended March 31, 2009. The current President of Panasonic Corporation is Mr. Fumio Ohtsubo. As of October 1 2008, the company name has been changed to Panasonic Corporation and our brands have been consolidated under the name “Panasonic”. Prior to this, the company was called Matsushita Electric Works.
*as of 1 Sept 09

Under the Panasonic brand and its slogan, “ideas for life," Panasonic manufactures and markets a wide range of products to enhance and enrich lifestyles all around the globe. We look forward to a bright and shining technological future, and to playing a leading role in the digitally networked society, propelled by the creativity and dedication of our employees around the world. Panasonic offers a diverse range of world-class products:

Panasonic Audio Visual
VIERA Plasma / LCD TVs, Home Cinema systems , DVD Players, VCRs, Home and portable audio equipment , Car entertainment systems, Power solutions, LUMIX Digital Still Cameras, Camcorders.

Home Appliances
Refrigerator, Microwave Oven, Washing Machine, Vacuum Cleaner, Kitchen Appliances, Irons, Air-conditioners and Air Moving Equipment.

Business System solutions
Panasonic offers complete solutions in Business and Office equipment, telecommunication, System Engineering, Security systems, Professional Broadcasting equipment and Air-Conditioning & Air moving products.
Complete document solutions through Digital Multi-function copiers and Fax machines with Internet connections. Complete Telecommunication solutions like PBX for home and all business sectors. Plasma screens for Airport, Hotels, home theater and public places. Multimedia LCD projector and Panaboards for professional presentation. Security systems like CCTV solutions are provided to various institutions and businesses.


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